To start, you need to consider the issue that you’re facing and ask yourself what data points could help answer your question. Broadly, client data challenges fall into one of three types:
- Identifying client characteristics
Ask: What data attribute, or set of attributes, are the hallmarks of this particular category of client?
To solve your immediate challenge, you may need to identify the data markers that tell you their risk score, product usage, geographic exposure, or any number of other client characteristics. By mapping and often combining these data attributes, you can reveal previously hidden insights into your client base, laying the groundwork for the next phase of work.
- Mapping client operational data
Ask: What are the markers in the data that confirm, with confidence, that a certain task or operational procedure has been conducted?
To answer a question about the current status of an internal process, like the offboarding challenge I recently encountered, you will need to understand what data attributes demonstrate operational progress or completion. That could be an open case flag, or perhaps the presence of an account type associated with the client. These attributes aren’t all in one system. Be prepared to get creative in linking them – trade system IDs, to LEIs, to account IDs and so on. Gaining insight into this data provides a depth of understanding that many don’t have and provides a level of certainty that is often missing. Imagine knowing every day, with certainty, which clients had traded, or remediated, or completed legal document negotiation. How valuable would that be?
- Uncovering efficiencies
Ask: How can I use my data to create the most efficient process?
Efficient processes stem from well-understood data. Once you’ve defined the attributes and markers you need, the next step is using them to design smarter workflows. This is where grouping, streamlining, and prioritising come into play.
A great example of this is identifying major client groups – say, multiple entities under a single parent organisation. Instead of treating each entity as an individual task, consolidating your approach might save time and reduce duplication. You could communicate with that client once, provide them with a more joined up service, or even spot unusual activity in one entity and immediately be able to consider if it impacts the other parties. Is your organisation able to provide you with this visibility today?
Why do I suggest starting by understanding which type of issue you’re dealing with? Because you know your business or function and can envisage what is possible. From there, you can engage with your data teams to make it a reality. It’s the first step to solving your data problem.