With complex problems, sometimes a fresh perspective is needed to find a solution. In this article, I'll take you through how we applied Design Thinking (writes BeyondFS consultant Jonathan Kohler)—specifically, the Double Diamond approach—to solve an operational challenge for a BeyondFS client. By getting to the root of their problems we helped them streamline processes and unlock potential productivity improvements.
You’ve probably heard of Design Thinking. In essence, it’s a structured way of solving problems that focus on the customer experience first, and avoids jumping straight into solutions. One of its core methods is the Double Diamond approach.
The Double Diamond is split into two key phases: understanding the problem and then developing a solution. Each phase also has two parts—Discover and Define, followed by Develop and Deliver.
Here’s how we applied it for one of our clients, an insurance firm with a major productivity challenge.